1 – Everyone writes in their job (but not everyone writes well)
We’re all writers. Whatever we do in our jobs, at some point, we have to arrange some words into an order that makes sense to someone else. You get me? We all write, every day.
But what most people don’t realise, is that writing well is the key to happier staff, more consumers liking (and buying) your brand, and better, more engaging internal communications. It’s all about capturing the right tone, delivering the right message in the right way to the right person. And an editorial expert, with years of experience wrestling tricky sentiments into powerful copy, is the person to deliver those goals.
2 – Brands need to connect with their consumer
More than ever, words matter. ‘Content creation’ has become the buzzword phrase of the last few years, as brands realise that with consumers spending up to eight hours a day consuming media, they had better get in front of these guys sharpish.
Creating content – whether that’s social media posts, email newsletters, blogs, website copy, or any other of the myriad ways you can do it – is an art. Because when it’s bad, it’s really bad, but when it’s good, you’ve landed yourself a new brand fan. And who doesn’t want that?
3 – Editorial experts cut through the bull
I’ve sat through enough meetings where people bandy about corporate language with the giddiness of a Fruit-Shoot-crazed toddler to last me a lifetime. From ‘360degree thinking’ to ‘leveraging capabilitities within a cross-functional matrix’, business jargon has reached such peak insanity that you can even generate your own nonsensical buzzword sentence.
Having an editorial expert on hand – you know, someone who’s actually had to write things that make sense for a living – means they’ll creating content people actually understand. And they’ll never ‘energistically maximise synergistic bandwidth’ because, really, what the what?
We create brilliant content at Nine Media – just drop us an email firstname.lastname@example.org for more information.