The 3 Worst Phrases To Include In Your PR Pitch To Journalists

Sending out a targeted pitch email to a journalist? Make sure you’re not including any of these common, but potentially disastrous phrases. 1 – ‘This would be perfect for your readers’ This crops up a LOT in those generic so-called pitches that have been actually sent out to thousands of journalists on a mailing list

How to ask a journalist for a correction to an article

 Photo by Mattias Diesel on Unsplash  Brilliant – you’ve got coverage in a mainstream national title. But oh dear, the CEO’s name is spelled wrong. And cringe, that isn’t quite the message your business or client wanted to get across. What can you do to request a correction for an article?   1. Check if it’s fact or style

PR Tips: How To Get Your Product Reviewed In The Press

Getting your product reviewed in the press is one of the most competitive areas of PR. The media are interested in stories not products, so the main route for getting coverage for a newly launched product is through specific review pages or ‘tried and tested’ sections. It is hard to weave in a reference to