When your client or company is at the centre of a negative story, having a well-prepared PR crisis comms strategy in place is essential. At Nine Media, teaching how to handle a crisis situation is one of our fortes, so here’s a topline crash course on handling a negative news story: Face the Music Agreeing
Comment pieces, or ‘op-eds’ as they are often called, are a prestigious way to get your name or brand mentioned in the press. As a journalist I regularly receive pitches from PRs or entrepreneurs offering their view or their client’s view on something topical. But more often than not I delete them. Why? Because they
Photo by Mattias Diesel on Unsplash Brilliant – you’ve got coverage in a mainstream national title. But oh dear, the CEO’s name is spelled wrong. And cringe, that isn’t quite the message your business or client wanted to get across. What can you do to request a correction for an article? 1. Check if it’s fact or style
Photo by Annie Spratt on Unsplash Are you looking to get publicity for a book? You’ll have to have a killer pitch when approaching editors, journalists and producers. It’s estimated 3,000 books a week are published in the UK and each of them wants a spot in the press. As an author and journalist (as well as resident
The hashtag journorequest on Twitter is the sort of tool that pre-digital-age PRs could only dream about. It reveals what used to be days of PR research in just 14 characters – the topics journalists are writing about. No wonder it’s become so popular. So popular, that when I put out a #journorequest recently, I
Here at Nine, we hope you are all enjoying the party season and winding down work for the holidays! As a thank you to our clients this year, we are offering a 10% discount on our 2018 courses. Just add XMAS10 at the check-out if booking on our Ultimate PR Training Day or our Ultimate Broadcast Briefing
Getting your product reviewed in the press is one of the most competitive areas of PR. The media are interested in stories not products, so the main route for getting coverage for a newly launched product is through specific review pages or ‘tried and tested’ sections. It is hard to weave in a reference to
Quotes are an integral part of journalist’s copy. Not only do they make it more entertaining to read, but they offer third party views and therefore give the report integrity. Quotes can come from case-studies, ‘experts’ offering opinion or insight, or even from statements. If you are seeking press coverage to raise your profile, or
With recent revelations of BBC TV presenters big buck salaries, it would be natural to assume that all TV guests on news programmes and in documentaries are paid at least a token appearance fee. Especially since interviews can take the best part of half a day. If it’s a live studio interview for a news
When I’m not being a journalist or media training, I’m training for triathlons. Like many journalists, my passion and hobby have influenced what I write about. So health and fitness articles has fast become one of my focus areas. I regularly write for the Fitness Trends section at Metro (recent assignments include night swimming in
