PR Tips: How To Get Your Product Reviewed In The Press

Getting your product reviewed in the press is one of the most competitive areas of PR. The media are interested in stories not products, so the main route for getting coverage for a newly launched product is through specific review pages or ‘tried and tested’ sections. It is hard to weave in a reference to

Speaking to Journalists: How to give the perfect quote

Quotes are an integral part of journalist’s copy. Not only do they make it more entertaining to read, but they offer third party views and therefore give the report integrity. Quotes can come from case-studies, ‘experts’ offering opinion or insight, or even from statements. If you are seeking press coverage to raise your profile, or

Four ways to pitch fitness articles to the media

When I’m not being a journalist or media training, I’m training for triathlons. Like many journalists, my passion and hobby have influenced what I write about. So health and fitness articles has fast become one of my focus areas. I regularly write for the Fitness Trends section at Metro (recent assignments include night swimming in

A Day In The Life of a TV Reporter: On the Scene of a Breaking Story

Outside Finsbury Mosque, close to the scene where a 51-year old man was brutally and indiscriminately mowed down by an alleged terrorist in a van last week, scores of journalists, photographers, cameramen, producers and presenters gathered. Many were approaching locals, commuters or worshipers at the mosque requesting a comment. There were far more TV reporters