The three phrases you should never include in your journalist pitch

Sending out a targeted pitch email to a journalist? Make sure you’re not including any of these common, but potentially disastrous phrases. ‘This would be perfect for your readers’ This crops up a LOT in those generic so-called pitches that have been actually sent out to thousands of journalists on a mailing list – and

PR Tips: How To Get Your Product Reviewed In The Press

Getting your product reviewed in the press is one of the most competitive areas of PR. The media are interested in stories not products, so the main route for getting coverage for a newly launched product is through specific review pages or ‘tried and tested’ sections. It is hard to weave in a reference to

Think about images when reporting on the City.The Bank of England By Andrew Parsons, i-Images

Four Ways To Shine In The Business Press

Business journalists, like many specialists, are pitched hundreds of similar type stories every day. With journalists spending less than a minute reading an opened press release, never mind the vast majority that get immediately deleted, what is the best way to cut through all the noise? Ditch the jargon When I first started as a