Get To The Point
The most common mistake non-professional writers make is to bury their story or the whole point of the article. There is a tendency to think that the most important part of your blog post or note to clients should be in the final sentence. However, you will lose your readers if you don’t grab them straight away. Make your main point clearly and immediately!
Ditch The Jargon
At Nine, we say this all the time, but it’s worth repeating. Business professionals are particularly guilty of using five words when one will do or waffling on in impenetrable jargon, mainly because they don’t have a proper idea of what they wish to say. Try to be as succinct and clear as possible. Write as though you are speaking to someone who may not know much about the topic.
Think About What You Want To Say
Spend some time deciding what you want to say about your topic before launching in. When an article doesn’t have a obvious direction, it’s usually because the writer has begun to write without clarifying her own thoughts first.
Make A Splash With Your Intro
Spend a long time thinking about your first sentence. This is the most important part of the whole article as it needs to grab the reader in. Think about how you read articles. Is it mostly scrolling through your phone? We are inundated with information. Without a strong opener your work will be deleted.
Use quotes where possible to liven up your articles, notes for clients, blog posts and reports. Quotes add authority and a different voice and make for a more interesting piece for the reader.
This is what Caroline Shaw from Courtiers said of our writing course for finance professionals: “Karen’s writing skills course was enjoyed by all and had instant results. We learned to tailor our communications to give an edge in an increasingly competitive world.”
Read more on Ways To Shine In The Business Press
Read more on Speaking To Journalists