I worked at the Press Association – the UK’s national news agency – for five years. It was a brilliant and exciting job. As a breaking news reporter, I often wouldn’t know where I would be by the end of the day. From covering court cases in France, to doorstepping politicians and interviewing victims of crime to attending Royal visits and showbiz junkets, every day was different. As communications professionals, here are some the reasons why you should try and get your stories onto the wires.
1 The Press Association is a hugely valuable source of news for the UK’s broadcasters, magazines and newspapers. Pick up any newspaper and you will see many stories have come directly from PA.
2 If you get your story onto PA, it will have a hugely greater chance of being picked up media outlets. An interview I arranged for a comms client led to pick up by 236 publications the next day.
3 Stories on the Press Association have a filter for newsworthiness – only good stories will be picked up by PA. Editors know that these stories will be throughly fact-checked for accuracy. It is a trusted source of news.
4 The Press Association is great for regional coverage with many local publications sourcing the bulk of their stories from the newswire.
For more information of getting your stories onto the wires join one of our public training courses. Details are here.