The three phrases you should never include in your journalist pitch

Sending out a targeted pitch email to a journalist? Make sure you’re not including any of these common, but potentially disastrous phrases. ‘This would be perfect for your readers’ This crops up a LOT in those generic so-called pitches that have been actually sent out to thousands of journalists on a mailing list – and

Four ways to pitch fitness articles to the media

When I’m not being a journalist or media training, I’m training for triathlons. Like many journalists, my passion and hobby have influenced what I write about. So health and fitness articles has fast become one of my focus areas. I regularly write for the Fitness Trends section at Metro (recent assignments include night swimming in

The 5 Mistakes PRs Make In Emails

As a journalist, your inbox gets flooded daily with missives from PRs and communications teams. You need to be kept abreast of the latest developments, so welcoming this information is part of your job. As a PR, sending press releases out is an essential part of your work, too – it’s how you communicate the