The three phrases you should never include in your journalist pitch

Sending out a targeted pitch email to a journalist? Make sure you’re not including any of these common, but potentially disastrous phrases. ‘This would be perfect for your readers’ This crops up a LOT in those generic so-called pitches that have been actually sent out to thousands of journalists on a mailing list – and

Four ways to pitch fitness articles to the media

When I’m not being a journalist or media training, I’m training for triathlons. Like many journalists, my passion and hobby have influenced what I write about. So health and fitness articles has fast become one of my focus areas. I regularly write for the Fitness Trends section at Metro (recent assignments include night swimming in