With the season of goodwill upon us, we thought we’d take the time to share a few of the reasons why journalists love their great PR contacts. Because, you know what, we need each other…
They bring great ideas
Part of your remit as a journalist is to provide a constant, steady stream of incredible, re-inventing-the-wheel ideas for your reading audience. And even for the most creative of us, sometimes the inspiration well can run a bit dry. Because thinking of ideas is HARD, y’all. So when a fab PR contact calls or emails with a spot-on-just-for-you pitch idea that lands well with your editor, well, we could kiss you.
They’re fun to be around
Dealing with work colleagues, whether that’s the person who scarfes down takeaway fried chicken right next to their vegan workmate, or the other one who can’t stop monologuing about her pre-school daughter’s eating habits, can be a test of everyone’s sanity.
Three cheers, then, for the PR who feels more like a mate, who gives you respite from the high-pressure environment of the office and takes you out for a coffee (or even better, a fried-chicken-free breakfast…)
They make journos’ jobs easier
There’s too much negativity around the relationship between PRs and journalists – and of course, we’re serving different masters and things don’t always run smoothly. But smart PRs who’ve taken the time to get to know their target journos, what they’re looking for and the type of content they publish are gold dust, we tell you.
As a journalist, you’re constantly faced with the horror of the blank page and early deadline (whether online or off), and when a lovely PR provides a great idea, interview opportunity or quick client comment without too much stress, they’ve made our jobs just that bit easier. So THANK YOU!
- Our Ultimate PR and Comms Training Day is an inspiring and information packed day designed for PR and comms teams who want to improve their media relations with journos. We use our combined 30 years’ experience in journalism to show you how. Buy tickets for our upcoming session here: