A couple of weeks ago, Becky and I were tired, exhilarated and buzzing all at the same time – as well as really needing a glass of wine.
The reason? We’d just run our Ultimate Training Day to a fantastic group of delegates, and received such positive feedback from them that we were chuffed to the core.
Just some of the comments we received included:
“Every PR should attend this day…it’s so useful. Not just for new PRs but a great refresher for anyone in the industry.” – Sandra Amos, PR Executive, Commotion Communications
“Absolutely brilliant day – learnt everything one needs to know about the PR industry and journalists,” – Alice Ogilvie-Smals, Consultant, Owl Marketing Solutions
The Ultimate PR training day was such a success we are running the course again -this time on Friday June 6. The last course was a sell-out so do book on early if you wish to attend.
So what’s it about? The day covers the following sessions…
Journalist Secrets reveals the inner workings of journalists and how they choose what they cover and why. From the day in the life of a journalist, how stories make it into the press, the role of agencies in getting coverage and the importance of building your network.
Press Release Bootcamp covers the essential tools to craft great releases, find the hidden news stories to make journalists take notice and practical tips on sending out your message. The majority of press releases sent to journalists are deleted – learn how to make sure yours isn’t.
Pitch Perfect reveals the tips and tricks to get journalists listening to your phone call and replying to your email. Everything from tailoring your approach to different types of journalists, how to speak to journalists and the key information to include is covered.
Twitter Taster shows you how to make Twitter work for you and your clients, from knowing which key journalists and opinion-formers to follow on Twitter, what to say online and what to avoid, and how to gain more followers.
The course takes place on Friday June 6, from 9.30am – 5pm at a Central London venue. Book a place here and we hope to see you there…