I recently wrote a piece for a glossy magazine about the changing attitudes to breakfast in the UK – and specifically how it’s become a way of meeting, networking and socialising that we didn’t used to have.
Some of the best meetings are now held over eggs Benedict, amazing coffee and a cheeky pastry in the ever-increasing number of restaurants and venues catering to this trend. We’ve adopted the Aussie and American habit of getting up and out to enjoy the first meal of the day with friends or business contacts.
As Seb Emina, author of the agenda-setting book The Breakfast Bible and the brains behind The London Review of Breakfasts, told me, “Going out for breakfast is a way of still doing something slightly decadent – it’s a nice way to meet.” Starting the day this way is fun, gets us motivated and energised, and feels like a bit of a treat.
This was one of the reasons Karen and I decided to hold our Insider Secrets Summer Sessions over breakfast. We thought our focused, enlightening taster courses would work best over coffee and croissants, when everyone is feeling fresher, and would make a fantastic start to the day.
This July, we’re running two Breakfast Briefings: Pitch Perfect on 10 July and Star Power on 23 July. They’re both tailor-made for PRs, to give them our inside track on how they can improve their results, through revealing how journalists work, and the importance of getting the right celebrity on board with their clients’ brand.