4 reasons the media love speaking to academics

Travelling to universities up and down the UK and delivering media training for their academics is one of our favourite jobs at Nine Media. Why? Well, not only are academics, researchers and lecturers a lovely bunch, they’re also brilliantly knowledgeable about their area of expertise and therefore ideal candidates to become media commentators.  But often,

The three phrases you should never include in your journalist pitch

Sending out a targeted pitch email to a journalist? Make sure you’re not including any of these common, but potentially disastrous phrases. ‘This would be perfect for your readers’ This crops up a LOT in those generic so-called pitches that have been actually sent out to thousands of journalists on a mailing list – and