‘I think the media are manipulative, they lie and they’re just promoting a political agenda.’ This was what one delegate said to me at the beginning of a recent media training session. We always ask our trainees to share with us what they think of the media at the start of the day, as it’s
When your client or company is at the centre of a negative story, having a well-prepared PR crisis comms strategy in place is essential. At Nine Media, teaching how to handle a crisis situation is one of our fortes, so here’s a topline crash course on handling a negative news story: Face the Music Agreeing
Journalists are constantly looking for experts for their stories. They can add an authoritative voice and provide background and analysis on any given topic. It’s not as difficult as you may think to become a go-to person for print journalists and broadcasters. You will see the same people being invited onto the breakfast shows and
Business journalists, like many specialists, are pitched hundreds of similar type stories every day. With journalists spending less than a minute reading an opened press release, never mind the vast majority that get immediately deleted, what is the best way to cut through all the noise? Ditch the jargon When I first started as a
Quotes are an integral part of journalist’s copy. Not only do they make it more entertaining to read, but they offer third party views and therefore give the report integrity. Quotes can come from case-studies, ‘experts’ offering opinion or insight, or even from statements. If you are seeking press coverage to raise your profile, or
