Journalists are constantly looking for experts for their stories. They can add an authoritative voice and provide background and analysis on any given topic. It’s not as difficult as you may think to become a go-to person for print journalists and broadcasters. You will see the same people being invited onto the breakfast shows and
Here at Nine, we hope you are all enjoying the party season and winding down work for the holidays! As a thank you to our clients this year, we are offering a 10% discount on our 2018 courses. Just add XMAS10 at the check-out if booking on our Ultimate PR Training Day or our Ultimate Broadcast Briefing
Get To The Point The most common mistake non-professional writers make is to bury their story or the whole point of the article. There is a tendency to think that the most important part of your blog post or note to clients should be in the final sentence. However, you will lose your readers if
Business journalists, like many specialists, are pitched hundreds of similar type stories every day. With journalists spending less than a minute reading an opened press release, never mind the vast majority that get immediately deleted, what is the best way to cut through all the noise? Ditch the jargon When I first started as a
We all know the phrase ‘a good day to bury bad news’. This is used when the government or a big company chooses to put out a press release on a day when the world’s media is looking elsewhere. This might be on the day of a Royal Wedding or when a mega star dies
I met James, an 18-year-old refugee from South Sudan when I visited his home in Bidi Bidi, the world’s largest refugee camp, which is in Uganda. I was on a trip with the international development organisation Action Against Hunger. James had to flee in the middle of night when soldiers attacked his village. He escaped
