‘I think the media are manipulative, they lie and they’re just promoting a political agenda.’ This was what one delegate said to me at the beginning of a recent media training session. We always ask our trainees to share with us what they think of the media at the start of the day, as it’s
Travelling to universities up and down the UK and delivering media training for their academics is one of our favourite jobs at Nine Media. Why? Well, not only are academics, researchers and lecturers a lovely bunch, they’re also brilliantly knowledgeable about their area of expertise and therefore ideal candidates to become media commentators. But often,
When your client or company is at the centre of a negative story, having a well-prepared PR crisis comms strategy in place is essential. At Nine Media, teaching how to handle a crisis situation is one of our fortes, so here’s a topline crash course on handling a negative news story: Face the Music Agreeing
Journalists are constantly looking for experts for their stories. They can add an authoritative voice and provide background and analysis on any given topic. It’s not as difficult as you may think to become a go-to person for print journalists and broadcasters. You will see the same people being invited onto the breakfast shows and
Photo by Mattias Diesel on Unsplash Brilliant – you’ve got coverage in a mainstream national title. But oh dear, the CEO’s name is spelled wrong. And cringe, that isn’t quite the message your business or client wanted to get across. What can you do to request a correction for an article? 1. Check if it’s fact or style
Photo by Annie Spratt on Unsplash Are you looking to get publicity for a book? You’ll have to have a killer pitch when approaching editors, journalists and producers. It’s estimated 3,000 books a week are published in the UK and each of them wants a spot in the press. As an author and journalist (as well as resident
Here at Nine, we hope you are all enjoying the party season and winding down work for the holidays! As a thank you to our clients this year, we are offering a 10% discount on our 2018 courses. Just add XMAS10 at the check-out if booking on our Ultimate PR Training Day or our Ultimate Broadcast Briefing
Get To The Point The most common mistake non-professional writers make is to bury their story or the whole point of the article. There is a tendency to think that the most important part of your blog post or note to clients should be in the final sentence. However, you will lose your readers if
Getting your product reviewed in the press is one of the most competitive areas of PR. The media are interested in stories not products, so the main route for getting coverage for a newly launched product is through specific review pages or ‘tried and tested’ sections. It is hard to weave in a reference to
Business journalists, like many specialists, are pitched hundreds of similar type stories every day. With journalists spending less than a minute reading an opened press release, never mind the vast majority that get immediately deleted, what is the best way to cut through all the noise? Ditch the jargon When I first started as a
