reviews

Three Ways to get Publicity for a Book

February 13, 2018
Helen Croydon
books, Helen Croydon, Media Training, Pitching, PR, reviews

Photo by Annie Spratt on Unsplash Are you looking to get publicity for a book? You’ll have to have a killer pitch when approaching editors, journalists and producers. It’s estimated 3,000 books a week are published in the UK and each of them wants a spot in the press. As an author and journalist (as well as resident

PR Tips: How To Get Your Product Reviewed In The Press

October 25, 2017
Helen Croydon
Freelance, Helen Croydon, Media Training, Pictures, Pitching, PR, Press release tips, reviews

Getting your product reviewed in the press is one of the most competitive areas of PR. The media are interested in stories not products, so the main route for getting coverage for a newly launched product is through specific review pages or ‘tried and tested’ sections. It is hard to weave in a reference to