Mobile technology has revolutionised our world. When setting up Nine Media, Karen and I benefited from all the technologies available to us; we could work anywhere thanks to smartphones, laptops, tablets and widespread wifi availability, communicate with our contacts and clients through social media like LinkedIn, Facebook and Twitter, and direct interested parties to find out more about us on our website.
If we had launched just ten years ago, the tech and media landscape would have looked very different indeed. Now, 80% of UK smartphone users take it to bed and we spend 38 hours a week online.
These incredible changes and what it means for the future were the topics at hand at Editorial Intelligence’s ‘Mobile World’ comment conference, which we were lucky enough to attend. Gathering together some of the most influential and interesting people from all areas of business, we learned some amazing things.
The ‘Bright Ideas’ panel – which was all-female – we found the most enlightening. Editorial Intelligence should be praised for working with HerSay, the female media resource, to ensure the conference was gender balanced.
Rachel Carrell, CEO of Dr Thom, and sourced by HerSay, talked about how GP services are being replaced with online doctors which should free up valuable NHS resources for more serious illnesses. Fran Perrin from Indigo Trust urged the conference when thinking of mobile to think of Africa where 25% of monthly income goes on mobile services compared to 1.6% in the UK.
Later, columnist Melanie Phillips in conversation with Kirsty Lang talked about how she is harnessing the power of online to rebrand herself and to reach a much wider audience through her publishing company emBooks and Electric Media.
In the final discussion on politics the panel talked about how Twitter, apps and other mobile applications re changing politics for the better. Conservative Douglas Carswell MP who blogs daily said, ‘The idea you can get everyone to parrot same inauthentic cliche’ in politics is gone thanks to Twitter.