Becky and I celebrated the launch of the Global Party with a rather fabulous cruise on the Thames from the Savoy this week.
Enjoying a glass of champagne while sailing past landmarks such as the Shard and the London Eye, we talked to inspiring people aiming to help raise millions for children’s charities worldwide.
The Global Party, a three-day extravaganza to be held over June 27, 28 and 29, has the huge ambition to hold 360 parties in 120 cities around the world. Proceeds from the takings of each event will benefit a local children’s charity chosen by the venue. Each high net-worth guest will be asked to donate what equates to an hour of their time for their invite to join the party.
Organising and PR-ing such a huge global event sounds like a logistical nightmare. Many naysayers thought the first Global Party event, 18 months ago, (80 parties in 80 venues, inspired by Phileas Fogg) couldn’t be done.
It went on to raise half a million pounds for charities with each charity benefiting to the tune of £6,000 on average.
The secret to the Global Party, which was founded by David Johnstone and Lord Stanley Fink, is that each party is held in incredible venues worldwide but they give up their glamorous rooms for free. This ensures that all the proceeds for the evening go directly to the charities – with no cost to them.
So what’s in it for the venues, I hear you ask, and why would they sign up for something like this with no obvious financial benefit to them?
It’s all about the PR exposure. Linking to an international brand such as the Global Party introduces their name to a potential 360,000 plus guests not to mention all the visitors on the website. They are also linked to any media coverage that ensues. Combining charity with PR astutely like this can be a huge win-win for both sides.