Creating a strong social media campaign for the latest event, product or service has become a key aspect of business planning.
So much of our day to day lives – whether personal or for work – take place on Twitter, Facebook and LinkedIn, they have all become essential business tools. When it is so easy to send out an email or make a quick phone call, do we actually need to make time to meet REAL people in the ACTUAL flesh?
At Nine Media, we believe that while social media has an important place when growing a business, nothing quite beats a face-to-face meeting.
Whether over a drink at a launch party or bacon and eggs at a power brunch, networking in person means that you can develop real connections.
Business success is dependent on productivity, and what motivates staff is doing work that is interesting and enjoyable with interesting and enjoyable people. How can you find out if you will really click with someone professionally if you have not met in person?
As London’s queen of networking and head of Editorial Intelligence Julia Hobsbawm, whom I met at the launch of HerSay, told the Evening Standard: “The essence of work and life is relationships, and human contact. Anyone who says you can conduct your life primarily online, and be gadget-led, is wrong. We need a blended existence.”
Becky and I have been busy attending a large number of networking events, from trips on the Thames, receptions at Westminster, and business launches. At each one, we have met an array of impressive individuals and have come away feeling inspired, and, importantly, armed with new connections.
We’re running a series of breakfast briefings for PRs this summer. The first one, Pitch Perfect, on how to get journalists eager to cover a clients’ news, is on July 10 (only one place left) and the second Star Power, about matching your brand with celebrities, will be held on July 23.
As well as being a place to learn, they will also be an excellent space to network with PRs from a range of agencies and in-house businesses. Get in touch to book your place and get networking.