As magazine and national newspaper journalists, Becky and I have worked with hundreds of PRs and formed excellent relationships with many.
Yet for every stand out press release and sparkling PR campaign there have also been duds.
PRs and journalists can, of course, work very well together but their ultimate aims are often at cross purposes: journalists want a good story, PRs want client coverage. Sometimes the good news story can be missed in their eagerness to get their client’s message across.
Busy journalists are often found moaning when they trawl through badly-written press releases that the story is buried at the bottom of the release.
And I’ve lost count of the number of photo opportunities that generated no pictures in the papers due to the ill-conceived ideas.
Similarly, a phone pitch to a magazine can go badly wrong if the PR is thinking only of the client and not of the story angle.
At Nine Media, we know from years of experience what makes the news and what doesn’t. We can help you to find the best news and feature angle, whatever your campaign, to ensure you make journalists stand to attention.
Getting the Best Angle
