‘I think the media are manipulative, they lie and they’re just promoting a political agenda.’
This was what one delegate said to me at the beginning of a recent media training session. We always ask our trainees to share with us what they think of the media at the start of the day, as it’s a great way to find out about their perceptions and attitudes before we kick off.
We’re used to hearing less-than-flattering comments about the media, but….yikes.
It was clear that this was going to be a harder than usual session, I thought, and privately, worried that it was going to be impossible to bring this person around to seeing media training, and the media, as a positive force.
But in fact, it ended up being one of the most rewarding and fun sessions I’ve ever run.
Why? Because, despite his relentlessly negative opinion, he was engaged, articulate, and most importantly, open to new viewpoints and changing his mind.
Showing a different perspective
Over the years we’ve trained hundreds of delegates, from public, to third to private sector, in how to face the media with confidence.
Our sessions break down myths around the media, share the inside track on how they their stories together, use experts and give practical, hands-on advice on how to prepare for and deliver brilliant interviews. We’re especially proud of our bespoke scenarios, where we create individual mock interviews for each of our delegates, based on their specific area of expertise.
But what we’ve learned over the years, is how important it is to encourage delegates to change their mindset. To take off their industry hat and put on a media hat. To see things from the perspective of a journalist, to find the story in what they do. To let go of perceptions they may have built up over the years, and consider a different point of view of the media.
Growth mindset vs fixed mindset
Between us at Nine Media, we’ve got decades of experience across print, broadcast and digital media, so we have the knowledge and facts to bring that new perspective through in a compelling way.
And at the same time as teaching, we also learn new perspectives ourselves. About why people might have negative views, about why they might feel reluctant to put themselves forward as interviewees, and how difficult some might find it to speak confidently on camera.
Because the more open we are to learning new ideas, and the more open our delegates are, the better the training is for everyone. It’s all about embracing a growth mindset, rather than staying in our fixed lanes.
And that tricky delegate who hated the media? He was one of the most engaging and interesting interviewees we’ve ever trained, and left the session saying, ‘That was brilliant. Thank you.’
Find out more about how we can help build your company’s reputation, and give your team the confidence and skills to ace media interviews with our bespoke training by dropping us a line.
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