Becky and I will share knowledge gained from thirty years’ media experience in a series of breakfast briefings for PR professionals this summer.
The first two sessions will be:
Want to know how to make journalists eager keen to cover your clients’ news or project? It’s all about pitching it right. This course will reveal the tips and tricks to get journalists listening to your phone call and replying to your email. From finding the hidden feature angles, tailoring your approach to different types of journalists and the key information about when and how to contact the press, this is an essential briefing for PRs who want to maximise their results and coverage.
July 10, 2013 (Registration at 8.30am for an 8.45am start. Finish at 10.15am.)
Fame sells. With PRs under more pressure than ever to get celebrities on board with their clients’ brands, this course will show you exactly why the right ambassador can make all the difference when it comes to positive press coverage. Becky Howard was previously Celebrity Editor at Good Housekeeping magazine and has worked in the celebrity market for over ten years. She will share her secrets about how to discover the best celebrity for your brand, the tips for creating maximum press exposure and the potential pitfalls to avoid.
July 23, 2013 (Registration at 8.30am for an 8.45am start. Finish at 10.15am.)
The Central London location is being confirmed and will either be at London Bridge or Leicester Square.
The usual cost for each course is £85 per person but we are running these two courses at the introductory price of £75.
If you are interested in one or both of the courses, please email firstname.lastname@example.org and we will send you a booking form.
We will also be running further courses in August including Press Release Bootcamp (Ensure your news release stands out with our essential know-how) and Media Secrets (What makes the news and gets journalists’ attention). If you would like to register your interest in those courses please email email@example.com. Do also get in touch if you would like to attend our July courses but cannot make those dates as we may repeat the sessions later in the year.