The 5 Mistakes PRs Make In Emails

As a journalist, your inbox gets flooded daily with missives from PRs and communications teams. You need to be kept abreast of the latest developments, so welcoming this information is part of your job. As a PR, sending press releases out is an essential part of your work, too – it’s how you communicate the

How to blog with passion

I have been shortlisted for two awards in the prestigious Brilliance in Blogging awards run by BritMums, the UK’s largest collective of lifestyle bloggers. My nominations for the categories Inspire and Commentary came a few weeks after I made the final of the Swan UK blogging awards. I first started blogging last August, a week after

Getting the Best Angle

As magazine and national newspaper journalists, Becky and I have worked with hundreds of PRs and formed excellent relationships with many. Yet for every stand out press release and sparkling PR campaign there have also been duds. PRs and journalists can, of course, work very well together but their ultimate aims are often at cross