How to Respond To a Journorequest on Twitter
The hashtag journorequest on Twitter is the sort of tool that pre-digital-age PRs could only dream about. It reveals what used to be days of PR research in just 14 characters – the topics journalists are writing about. No wonder it’s become so popular. So popular, that when I put out a #journorequest recently, I
Merry Christmas and a Discount Code!
Here at Nine, we hope you are all enjoying the party season and winding down work for the holidays! As a thank you to our clients this year, we are offering a 10% discount on our 2018 courses. Just add XMAS10 at the check-out if booking on our Ultimate PR Training Day or our Ultimate Broadcast Briefing
What to pitch in to features teams in December
It’s a strange time of year – that time when everyone’s mind is on the Christmas break, their impending office party, (or carb-loading to try and deal with the after-effects of the party from last night). All of which means it can be a difficult time to know what to pitch in to features and
Five Ways for Finance Professionals to Improve Their Writing Skills
Get To The Point The most common mistake non-professional writers make is to bury their story or the whole point of the article. There is a tendency to think that the most important part of your blog post or note to clients should be in the final sentence. However, you will lose your readers if
PR Tips: How To Get Your Product Reviewed In The Press
Getting your product reviewed in the press is one of the most competitive areas of PR. The media are interested in stories not products, so the main route for getting coverage for a newly launched product is through specific review pages or ‘tried and tested’ sections. It is hard to weave in a reference to
Four Ways To Shine In The Business Press
Business journalists, like many specialists, are pitched hundreds of similar type stories every day. With journalists spending less than a minute reading an opened press release, never mind the vast majority that get immediately deleted, what is the best way to cut through all the noise? Ditch the jargon When I first started as a
Four Super-Useful Ways For Freelancers To Stay Focused
Working as a freelancer is great in so many ways – the freedom from presenteeism, the variety of projects you can take on and the fact that technology now enables us to work from (almost) anywhere. But there’s one issue that freelancers struggle with time and time again – how to focus. When you’re working
When Is A Good Time to Put Out News?
We all know the phrase ‘a good day to bury bad news’. This is used when the government or a big company chooses to put out a press release on a day when the world’s media is looking elsewhere. This might be on the day of a Royal Wedding or when a mega star dies
Speaking to Journalists: How to give the perfect quote
Quotes are an integral part of journalist’s copy. Not only do they make it more entertaining to read, but they offer third party views and therefore give the report integrity. Quotes can come from case-studies, ‘experts’ offering opinion or insight, or even from statements. If you are seeking press coverage to raise your profile, or