With the season of goodwill upon us, we thought we’d take the time to share a few of the reasons why journalists love their great PR contacts. Because, you know what, we need each other… They bring great ideas Part of your remit as a journalist is to provide a constant, steady stream of incredible,
Pitching the right way to your target media outlet is at the key of successful PR and comms – but both journos and PRs alike know how hard it can be. When it comes to email pitching, obviously there isn’t the psychological torment that can come with a badly-gone phone pitch. (We’ve all been there!)
1 – Everyone writes in their job (but not everyone writes well) We’re all writers. Whatever we do in our jobs, at some point, we have to arrange some words into an order that makes sense to someone else. You get me? We all write, every
