It’s a common PR problem: you’ve spotted a news story relevant to your client’s expertise and have a fantastic ‘comment piece’ in mind for them. Or you’ve drafted a press release and come up with a juicy top line that you know will get editors emailing back. But your plans get scuppered because your client
When I’m not being a journalist or media training, I’m training for triathlons. Like many journalists, my passion and hobby have influenced what I write about. So health and fitness articles has fast become one of my focus areas. I regularly write for the Fitness Trends section at Metro (recent assignments include night swimming in
A couple of weeks ago, Becky and I were tired, exhilarated and buzzing all at the same time – as well as really needing a glass of wine. The reason? We’d just run our Ultimate Training Day to a fantastic group of delegates, and received such positive feedback from them that we were chuffed to
