It’s a common PR problem: you’ve spotted a news story relevant to your client’s expertise and have a fantastic ‘comment piece’ in mind for them. Or you’ve drafted a press release and come up with a juicy top line that you know will get editors emailing back. But your plans get scuppered because your client
Four ways to pitch fitness articles to the media
When I’m not being a journalist or media training, I’m training for triathlons. Like many journalists, my passion and hobby have influenced what I write about. So health and fitness articles has fast become one of my focus areas. I regularly write for the Fitness Trends section at Metro (recent assignments include night swimming in
Back by popular demand – the Ultimate PR Training Day
A couple of weeks ago, Becky and I were tired, exhilarated and buzzing all at the same time – as well as really needing a glass of wine. The reason? We’d just run our Ultimate Training Day to a fantastic group of delegates, and received such positive feedback from them that we were chuffed to