We know you don’t want to intentionally wind up a journalist. After all, cultivating great relationships with journos at your target media outlets is one of your key focuses as PR and comms professionals (and if it isn’t, it should be!).
But sometimes it happens. Because PRs slot in certain phrases to their emails and phone pitches that can really, really wind up journalists and make them less receptive to the actual content of what you’re saying.
We’ve rounded up ten of the most common phrases that annoy journalists – so make sure you don’t include these in your latest press release or pitch…
- ‘Hi Sir/Madam/Lovely!’ (please, use my name)
- ‘We all know the feeling of XX’ (do we?)
- ‘This would be perfect for your readers’ (when you don’t know or are guessing who ‘my readers’ are…)
- ‘Please find the attached press release’ (just paste it into the email)
- ‘XX is delighted….’ in the quote (have you ever heard anyone say this in real life? Make sure quotes sound like what someone would actually say in real life)
- ‘I wondered if this might be of interest?’ (if you don’t think it’s interesting, then we certainly won’t)
- ‘For immediate release’ (when there is nothing time-sensitive about the story at all)
- ‘Pardon the interruption, but…’ (being pass/agg doesn’t work in a PR email…)
- ‘I want to offer you first refusal’ (when this email has been sent to hundreds of journalists)
- ‘I want to offer you some exclusive content’ (see above!)
For more insider insight, inspiring info and a great day out of the office, grab a ticket to our Ultimate PR & Comms Training Day on November 27th– our last of 2018!